Nestlé Regional Spring Waters
Business Problem: People think all bottled water is the same, but Nestlé’s regional brands are actually sourced locally.
Creative Solution: Champion local greats the brand recognizes because it’s local too.
Meet Edna, Hilde, and the Yellowhammers
Team
ECD: Stu Mair, GCD: Gabriel Schmitt, Sr AD, James Meiser, Sr CW: Cécile Robertshaw, AD: Emily Ng
Results
Ad Age, Ad Age Top 10, Ad Age Editor's Pick, Creativity Online, Creativity Top 5, AdWeek, Smartbrief, Brand Channel, The Drum, MediaPost, The Wall Street Journal.
Recognition:
AdAge Top 10
AdAge Editor's Pick
Creativity Top 5
Wall Street Journal
Creativity Online
AdWeek
Smartbrief
The Drum
MediaPost