Amtrak
Business Problem: Travelers blindly accept the indignities of air travel.
Creative Solution: Remind travelers there’s already a better way to travel. And it’s not on an airplane.
Break the Travel Quo
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Break the Travel Quo *
Team
ECD: Stu Mair, GCD: Gabriel Schmitt, ACD: Greg Nance, ACD: Berto Santana, ACD: Kat Dudkiewicz, AD: Justin Batten
Results
11+ million views in 48 hours, completion rates 56% above benchmark, click-through rates 50% above benchmark.
Recognition:
Adland
Ads of Brands
Agency Spy
Bloomberg Businessweek
Chicago Tribune
Coloribus
The Hill
USA News Guide
The Washington Post