MODERN WARFARE III
Business Problem: Call of Duty fans worried that MW3 would be a disappointing expansion with nothing new to offer
Creative Solution: Show them that COD was bringing back the most evil villain in video game history. And in the years since they’d faced him, he’d only grown more dangerous.
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Team
ECD: Zach Hilder, CD: Ted Kapusta, Sr AD: Justin Batten, Gideon Gallard
Results
Trended #1 on YouTube within 5 hours and remained trending for two days. Resulted in the highest-ever number of pre-orders and MW3 became the second-highest-selling game of the year.
Recognition:
Forbes, MSN, The Drum, IGN, Little Black Book, Comicbook, Source
Dot eSports, Gamespot, Game Informer, and Ads of Brands