Lowe’s + Sunday Night Football
Business Problem: Lowe's was losing market share to Home Depot as they weren't seen as a home for DIYers. Fortunately, most DIYers watch football.
Creative Solution: Show the football-obsessed audience that their heroes go to Lowe’s for all of their DIY needs.
PLANTS
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Team
CD: Roye Segal, CW: Zach Stoner
Results
Won Lowe's national business for NBC – growing the client partnership exponentially. The original campaign drove a 2% growth in sales. The extension of the partnership gave Lowe’s full home improvement ownership on TV’s #1 football network.
The work also earned a Gold Clio in 2021.