Spotify Advertising
Business Problem: Marketers think video-first when trying to reach and engage their target. But Spotify sells audio first.
Creative Solution: Show marketers the power of a receptive listener – in film and on Spotify.
A SONG FOR EVERY CMO
Then, we grabbed the attention of CMOs everywhere – using the same tool we were asking them to use – Spotify.
Watch the case study or listen to the jams here.
Team
ECD: Gary Resch, CD: Alex Abrantes, ACD: James Meiser, SR AD: Justin Batten, AD: Andrew Mikhael
Results
Generated over 1 billion impressions, 75% year-to-year growth, €1 Billion ad revenue for the first time ever, and resulted in the best year in Spotify Advertising history.
Hardware:
4x Cannes Lions (2x gold, 1x silver, 1x bronze)
2x D&AD Pencils (1x graphite, 1x wood)
8x Clios (1x gold, 3x silver, 4x bronze)
2x Andy's (2x gold)
4x One Show Pencils (2x gold, 2x bronze + 1 Merit)
8x London International Awards (3x gold, 3x silver, 2x bronze)
1x Webby Award
1x WARC (Silver)
Vimeo Staff Pick
The Drum B2B Awards (Best Digital Campaign, Most Innovative or Creative Use of Content, Brand of the Year)
Creativity Awards (Best B-to-B Campaign)
Additional Recognition:
Vimeo Staff Pick, AdAge (Editor’s Pick), 3 Clio shortlists, 19 One Show shortlists, 5 ADC shortlists, and 4 AICP shortlists. Also featured in AdWeek, the Drum, Emerce, Marketing Week, Muse by Clio, Reason Why, and the Wall Street Journal.